Message From The Founder

The Founder of Sinyi Group, Mr. Chun-chi Chou, is responsible for the overall development of Sinyi Group.
By upholding Sinyi’s philosophy of “People first” and the business goal of providing a world-class service while fulfilling corporate social responsibility (CSR), Sinyi Realty has aimed to achieve the ultimate goal of coexistence and co-prosperity with society.

Sinyi ESG Business Policy and Vision, Performance and Management Process

We have employed a broad global perspective to establish environmental, social, and governance (ESG) frameworks and to mediate stakeholder rights and interests. Additionally, Sinyi Realty has actively established future sustainable niches and employed the concepts of trust, rigor, and ethics within the Sinyi value chain to develop sustainable innovations, thereby meeting stakeholder demands and providing a fulfilling and happy life for associated parties.

Environment—Get to Net Zero

Net Zero is a precious consensus among all walks of life in Taiwan; not only the government announced the goal of net-zero emissions by 2050, but the industries and sectors have also developed various sustainability related innovations.

We keep making our efforts. From 2010 to 2022, our operating sites and the number of employees had increased by about 50%, but the emission of electricity consumption per capita had decreased by 60.7%. From 2015 to 2022, the service carbon footprint had reduced by 63%. While maintaining the existing certifications, we were in the first wave that obtained the "Net Zero Badge" recognized by Taiwan Alliance for Net Zero Emission in 2022, actively making contributions to net zero emissions. Furthermore, we started the renewable energy wheeling in 2022, hoping to expand the use of renewable energy from the headquarters building to all the branches across Taiwan year by year. 

Society—Co-existence, Co-prosperity, and Co-creation

Social issues in the post-epidemic era have attracted much attention. Given that humans cannot survive alone, ensuring mutual benefits, coexistence, and co-creation between people is crucial to being prosperous in the future. Sinyi Realty has endeavored to mediate and pursue stakeholder rights and interests, with these stakeholders including customers, workers, communities and societies.

In 2022 we achieved the following:

√  Held interviews with over 50,000 customers and achieved a customer satisfaction rate at 91.24%.
√  Quickly respond to changes in the epidemic situation, and start the zero-touch service with AI immediately.
√  Establish an exclusive learning map for workers, and empower female workers to strengthen gender equality. The ratio of female workers has increased for three consecutive years.
√  Achieved a 100% coverage rate with the Community Capacity Building Project, and actively combine regional revitalization to create a sustainable development of Taiwan.

Governance—Creating a Sustainable Lifestyle

Corporate governance represents a company’s promise to its shareholders. Sinyi Realty walks the talk, making sure we protect the rights and interests of all stakeholders, ensure the long-term profits of shareholders, and fulfill CSR to ensure the company’s sustainable development.

In 2022, it is our honor that for 9 consecutive years we have been ranked in the top 5% of listed companies in the corporation governance evaluations conducted by the Taiwan Stock Exchange.

In addition, we have adopt Task Force on Climate-Related Financial Disclosure (TCFD) since 2020 to implement climate governance from top to bottom. Sinyi Realty released the first TCFD Report in 2022, being the first real estate company in the world to pass the verification by the British Standards Institution (BSI) and obtained the highest level—Level 5+ Excellence.

In the future, we will continue to work hard to meet challenges and write a new page in Taiwan's living industry.

Supply chain management— Building an Ethical and Sustainable Supply Chain

To adhere to corporate ethics when providing services and implement Sinyi concepts in the supply chain culture, we introduced ISO 20400 for the first time in 2021 and being verified successfully again by BSI in 2022, in order to deepen sustainability into supply chain management norms and processes. Through resources sharing, we emphasis on the implementation of human rights, occupational health and safety, and low carbon service, etc. in daily operation.

Together we work with suppliers to enhance sustainability:

√  Received the Benchmarking Award for Green Procurement by Private Enterprises for 15 consecutive years.
√  Conducted on-site audits to key suppliers for a total of 996 times.
√  Key suppliers’ inspection rate reached 96.2%.
√  Key suppliers 100% signed “Business Code of Conduct and Sustainability Term.”

Take business ethics as a core strategy, Sinyi Realty has developed steadily on the basis of our main operation and devised innovative methods of operation for protecting stakeholders’ interests and rights. In the short term, Sinyi aims to redefine and develop innovative residential services. In the long term, Sinyi plans to contribute to the prosperity and development of society and enhance the inclusiveness of our services.

General Manager, Sinyi Realty

Message From The Chairman

The Chairman executes important resolutions of the Board of Directors and leads the managers to make important company decisions.
Sinyi Realty and its subsidiary companies view sustainable development as their responsibility and strive to enhance their internal management and governance abilities. We actively serve the community and meet the needs of residents, making the community and residents better.

With a focus on putting people first, Sinyi Realty has been committed to property technology and innovation in digitization tools. The Company has launched “AI Intelligent Matching” in 2022, which uses big data to understand consumer needs and utilizes AI intelligent algorithm model to makes offline services and digital tools to complement each other, making the overall service more meticulous and more efficient.

Running a business is not just about making a profit, rather it is a social movement to constantly improve this land. Sinyi Realty and its subsidiary companies view sustainable development as their responsibility and strive to enhance their internal management and governance abilities. We actively serve the community and meet the needs of residents, making the community and residents better. We are in line with the world, facing the challenges of global warming issues and sudden environmental crises together. We also have transformed the principle of "moving towards a sustainable net zero" into concrete actions, and set up goals to achieve zero emissions. The Company is fully implementing ESG, expecting not only to bring substantial returns to shareholders but also to bring values with significant impact to stakeholders.

Sinyi Realty’s Strategy and Goals

Sinyi Realty upholds the core values of trustworthiness and righteousness and promotes corporate ethics. From providing real estate services, and services related to the daily life of community residents, thereby we meet the living demands of clients and promoting a fulfilling community lifestyle. Through good services, good occupations, and good lifestyle as fundamentals, Sinyi Realty has steadily achieved its vision amidst the global pandemic.

Long-term Strategies(2050)

The long-term development framework of Sinyi Realty—namely the environmental, social, and governance (ESG) framework—was established by the Total Ethical Management Committee of Sinyi Realty by using Sinyi Sustainability Principle as strategy goals. In consideration of the current problems in global sustainable development, including climate change, we employ the core concerns of the ESG framework as the main approach in maintaining stakeholder rights and interests, continuing innovation, and establishing future suitable development goals.

2050 ESG Management Policy: Sinyi Sustainability Principles
E Environment－Environment—Get to Net Zero
S Society－Co-existence, Co-prosperity, and Co-creation
G Governance－Creating a Sustainable Lifestyle
SC Supply chain management－Building an Ethical and Sustainable Supply Chain

Mid-term Strategies(2030)

Sinyi Realty takes 2030 as the mid-term goal. By analyzing the future environment and considering feasible actions, Sinyi Realty is fulfilling its obligations as a global citizen.

E Environment:

To demonstrate the influence of green power. Sinyi Realty has committed to achieve Net Zero by 2030.

S Social:

To continue to pursue a business model that complies with corporate ethics; to adopt the concept of sustainable branches with regional features and achieve mutual benefits, coexistence, and co-creation with local communities; and to establish a comprehensive talent cultivation system to ingrain the Sinyi brand in the next generation of employees.

G Governance:

To implement transparent and honest corporate governance policies and become the leading brand in the residential lifestyle services.

SC Supply Chain:

To promote sustainable supply chains and to build an evaluation system, inviting all key suppliers join Sinyi’s Net Zero 2030 initiative.

Short-term Strategies(2023)

We set the goals for 2023 with the aim of collaborating with stakeholders:

E Environment:

To enhance carbon emission management

S Social:

To promote diverse and flexible volunteer services and make greater social impact. To listen to our workers and offer flexibility of welfare. To ensure the comprehensive provision of services through Sinyi sustainable branches.

G Governance:

To retain Sinyi’s top 5% ranking of listed companies in corporation governance evaluations conducted by the Taiwan Stock Exchange and achieve the highest operating profits in the industry.

SC Supply Chain:

Continue to be ISO 20400 verified, and co-create a good lifestyle through human-centered innovation and low-carbon transformation with our key suppliers.

Chairman, Sinyi Realty

Message From The General Manager

The General Manager is responsible for formulating various business plans and coordinating and integrating between departments according to market conditions and competition.
We firmly believe that Sinyi has walked on the right path over 40 years. With the spirit of “end for perfection”, we will keep up with innovation, digitalization, and strive to fulfill the aspirations of better life for all.

Overall Environment and Organizational Operations

Global pandemic conditions gradually improved in 2022, marking the transition to a post-pandemic era, and the normalcy of economic activities returned. The global real estate market experienced significant fluctuations due to various economic headwinds, including the Russo-Ukrainian war, global price increase in raw material, and interest rate hikes by many countries. During the first half year of 2022, the real estate market continued its bullish trend with active trading and high demand. In the second half of the year, the market confidence was affected and entered a corrective cycle due to continued interest rate hikes, stock market declines, tightening of liquidity as funds shifted, and market caution increased in response to economic fluctuations and regulatory policies. In 2022, the number of building transactions in Taiwan was 318,000, the first decline in nearly 6 years, a new record low in 3 years, an annual decrease of 8.6%, and a gap of 13.6% between the first and second half of the year. It was a certain degree of impact to the real estate industry.

Looking ahead to 2023, the real estate market is facing external challenges such as an economic downturn and inflationary pressures. In terms of policy, the government will continue to promote the improvement of transaction mechanisms in the market to regulate its long-term stable development. The amended Average Land Rights Act has been passed, and related regulatory policies and penalties will be defined. The overall environment is expected to weaken the support for the real estate market. Given factors such as recent weak economic performance, cooling expectations of inflation, and policy measures to curb speculative housing investment, the outlook for the real estate market is becoming more conservative. The focus is shifting towards primary demand for self-use properties.

Sinyi Realty upgrades its “Performance Guarantee Fund Trust system” in early 2023, with banks serving as guarantors, provides tighter protection for real estate transactions through the supervision of funds in the performance trust account. This system aims to enhance customer trust, as well as the industry's performance.

Remain the leading benchmark of the real estate industry and demonstrate leadership

In CommonWealth Magazine’s year 2023 Top 2000 Survey, Sinyi was ranked No. 1 in the real estate brokerage industry for 29 consecutive years. By placing "business ethics" at the core, we continuously drive digital transformation, enhance organizational resilience, and provide our colleagues and customers not only with good jobs and transactions but also with a sustainable quality of life. By implementing cloud services, Sinyi strengthens internal data analysis and data governance capabilities. To leverage data insights to drive business decisions and innovative services, to create new applications within the real estate technology ecosystem, all help accelerate Sinyi’s transformation.

Sinyi adopts PropTech and tries to solve the troubles that customers often encounter during the housing transaction process. Our hope to provide a more diverse and user-friendly services for both buyers and sellers. We integrate AI technology into our products and service processes to make buying and selling information clearer. This allows us to serve customers more efficiently with higher quality.

Expanding the Digital Talent Landscape, and Cultivating Transformation Enablers

With the significant advancement in technology, the ability to aggregate and present information has greatly improved. Optimized service experiences and transparent transaction processes have become the standard norms in the industry.

Providing customers with advisory services that embody human warmth and trust, which make our value go beyond mere real estate transactions and connect more aspects of residential living. The attitude, expertise, and market experience of our service personnel play a crucial role in delivering the new value proposition in the digital era, and are critical to our customers. We continuously recruit digital talents and cultivating MA with project management skills and strategic thinking as the driving force behind our digital transformation. In the future, we will expand our talent pool and actively seek digital and technological elites, hoping to attract more digital talents to join us in co-creating better residential living services.

Connecting with residential needs to achieve a better quality of life

Sinyi adopts a prudent business strategy, continuously enhancing area service and management efficiency. We empower every staff to become advocates and drivers of excellent service, work, and life. We commit to uphold the spirit of ESG, to create good life for all people. Our ultimate goal is to transform the concept of "good service" and "good work" into a truly rewarding and fulfilling life experience. Furthermore, we integrate Sinyi Group’s resources, gradually develop comprehensive services that cater the needs of community, and tighten the relationship with community.

We firmly believe that Sinyi has walked on the right path over 40 years. With the spirit of “end for perfection”, we will keep up with innovation, digitalization, and strive to fulfill the aspirations of better life for all.

General Manager, Sinyi Realty
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Message from the Management

Message from the Management

Message From The Founder

By upholding Sinyi’s philosophy of “People first” and the business goal of providing a world-class service while fulfilling corporate social responsibility (CSR), Sinyi Realty has aimed to achieve the ultimate goal of coexistence and co-prosperity with society.

MORE 
Founder, Sinyi Group

Message From The Chairman

Sinyi Realty and its subsidiary companies view sustainable development as their responsibility and strive to enhance their internal management and governance abilities. We actively serve the community and meet the needs of residents, making the community and residents better.

MORE 
Chairman, Sinyi Realty

Message From The General Manager

We firmly believe that Sinyi has walked on the right path over 40 years. With the spirit of “end for perfection”, we will keep up with innovation, digitalization, and strive to fulfill the aspirations of better life for all.

MORE 
General Manager, Sinyi Realty