Message From The Founder
The Founder of Sinyi Group, Mr. Chun-chi Chou, is responsible for the overall development of Sinyi Group.
In 1981, I wrote down a 70-character corporate purpose and established “Sinyi Realty” - a real estate brokerage firm committed to balancing the interests of key stakeholders.
In the Spring Festival of 1981, with only two months of work experience and no successful property transactions under my belt, I wrote down a 70-character corporate purpose and established “Sinyi Realty” - a real estate brokerage firm committed to balancing the interests of key stakeholders (customers, employees, and shareholders).
Our guiding principle is rooted in a fundamental truth: “Success in both personal and professional spheres is built on mutual benefit.” Just as individuals thrive through fostering harmonious relationships and creating value for others, businesses flourish when they prioritize fairness and equitable treatment of all stakeholders. By embracing this approach, we not only ensure our own sustainability but also contribute positively to society, earning public trust and weathering the challenges of time.
This is the fundamental reason why I chose “Sinyi” as the company name. “Trustfulness (Sin)” means “to walk the talk,” and “Righteousness (Yi)” means “to do what should be done.” In essence, “Sinyi” embodies the principle of “doing what needs to be done and keeping walking the talk.” All of Sinyi Group’s innovations and investments over more than four decades have stemmed from these characters.
To ensure secure, speedy, and reasonable real estate transactions, we pioneered the creation of the Instruction of Real Estate and subsequently introduced numerous service guarantees. To provide our employees with job security and opportunities for growth, we established various unique compensation and benefit systems. These include a high guaranteed salary with additional bonuses, a “new agent” training program offering six months of guaranteed salary for newcomers, and a cooperative profit-sharing system. Instead of focusing on maximizing profits, we aimed for sustainable profits to maintain the Company’s survival and development. Thus, early on, we implemented a tripartite profit-sharing model: distributing net profits among shareholders, employees, and the Company for future innovation and development.
These were Sinyi’s early “doing what should be done,” and we persisted in “keeping our word to them.” As times changed and society evolved, we updated our corporate purpose in 2009, expanding it to a new version. This version broadened our major stakeholders to include community/society, environment, and supply chain.
To some extent, this reflects that while “what is right and proper” continues to change, our fundamental spirit and direction remain constant, as does our commitment to “keeping our word.” This expanded vision demonstrates our ongoing dedication to balancing the interests of a broader range of stakeholders while staying true to our core values of trustfulness and righteousness.
As our core business has steadily grown, we have gradually ventured into new territories and expanded our operational scope, always moving towards our ultimate goal of providing fulfilling and sustainable life for everyone. Our journey of strategic diversification began with agency sales, where we leveraged our expertise in second-hand property transactions to enter the pre-sale housing market. Subsequently, we ventured into property development, implementing Sinyi’s philosophy from the ground up. Most recently, we have entered the tourism industry, applying our knowledge of hardware construction to the new challenge of hotel management. This journey of continuous learning, improvement, and development – followed by relearning, re-improvement, and redevelopment – has fostered Co-existence, Co-prosperity, and Co-creation between Sinyi Group and our key stakeholders. Looking ahead, we remain committed to our enduring principles and will steadfastly progress, always guided by our unwavering motto: “Sinyi begins with trust and ends with perfection.”
