Message From The Founder

The founder of Sinyi Group, Mr. Chun-chi Chou, is responsible for the overall development of Sinyi Group.
Sinyi Group has always been committed to its founding spirit of putting people first. Our goal is to adhere to corporate social responsibility and to provide world-class services. We hope to realize our ultimate vision of a harmonious symbiosis with the entire society.

Since the adoption of 17 Sustainable Development Goals (SDGs) by the United Nations, we have built on our long-term commitment to our role as global citizens by actively focusing on both our major stakeholders and the SDGs. To this end, we have set out six major sustainability strategies, each aiming to reconcile the interests of our stakeholders with our goals toward sustainable development:

1. Where There Is Sinyi, There Is Happiness

Sinyi means talking the talk and walking the walk. Therefore, our long-standing pursuit of our mission has been about defining the “talk” and working on the “walk” in order to promote the full range of providing the foundation for a happy life.

Starting with our brokerage service, we actively expanded our services upstream to construction, and downstream to home services and leasing sectors, synchronously connecting real estate finance, appraisal, agency sales and other related fields. The ultimate vision is to work together with local communities. Every Sinyi branch is a seed of happiness, working with community residents to keep the world stable and the years calm.

2. Putting People First: Employees Are Partners, Not Assets

Every employees is a good partner while Sinyi operates; and their connection with the company goes far beyond a simple employment contract. To provide them with employment security and career development we have regularly dedicated one-third of our after-tax operating revenues as end-of-year bonuses for our employees since 1988.

In addition to providing employment security, the continuing professional competency training has always been the top priority. Keeping pace with the times, staying ahead of the trend, and innovating service models with our employees are the constant pursuit of Sinyi.

3. Corporate Governance = What Should be Done

We strive to implement corporate governance for the sake of our shareholders. In 2019, in order to continuously optimize the diversity of residential and living services, Sinyi decided to enter the tourism industry. In addition, Sinyi was renamed, removing “brokerage“ from the company’s Chinese name, and approved this at the shareholders meeting, so that the business scope can be more consistent with the name.

In 2019, we hired our first female independent director in order to strengthen diversity of independent directors, strengthen professional knowledge, and improve resolution quality of the Board of Directors. This helped us fill more than a quarter of our board with female directors, keeping pace with the international trend of gender equity.

4. Sinyi People → Sinyi Company → Sinyi Society 

We are involved in systematic efforts toward social engagement, particularly community building, promotion of business ethics, improving developments in the real estate industry, and social philanthropy and donations. In 2019, the “Social Impact Report” was published for the first time to illustrate the achievements of our various projects.

Over the past 15 years, we have continued to promote the “We are ONE Project,” which let us become the only company in Taiwan that has received the "Presidential Culture Award" as a for-profit organization. In addition, there is also a "Business Ethics Education Foundation Plan,” which will deepen industry-academia cooperation and ethics education through multiple channels such as the Chinese Business Ethics Education Association (CBEEA), the Ethics Lectures from Sinyi Lecture Hall, and the Sinyi School of NCCU.

In the longer term, with the publication of the Taiwan Real Estate Almanac and the Housing Price Index for Major Cities in Taiwan, a detailed record of the housing market trajectory and key issues is being maintained, and will hopefully serve as a valuable reference for both policymaking and industrial development. The Sinyi Charity Foundation continually cares for the physical and mental health of the elderly and children, complementing areas that the aforementioned enterprises and communities do not adequately care for.

5. Pioneering Environmental Awareness in the Service Industry

The most eye-catching topic in 2019 is the “Climate Emergency”. Although the carbon emissions per person in the service industry are relatively low, our duties and obligations as corporate citizens are nevertheless equal to that of any other industry.

To summarize the results of our efforts last year, whether in the context of our carbon footprint, water footprint, or carbon emissions of electricity consumption per person, we have achieved our 2025 goals well in advance. In the future, we will continue to work hard to expand the scope of application and become a positive force in a "low-carbon society", ultimately mitigating the impacts of climate change on humanity.

6. Building Sustainable and Ethical Supply Chains

In order to implement business ethics in all aspects of our business, and work with our supplier social assessment criteria, all suppliers have signed the “Sustainable Terms” and “Procurement Ethics Standards.” We also established a follow-up counseling mechanism for sustainability and ethics to provide our suppliers with assistance and to share resources.

At the same time, we are more proactive in "Gung-Ho" with our suppliers and promoting 100% local procurement, jointly developing innovative community service models, taking into account the concept of sustainable environmental protection, and fully supporting green actions.

Putting business ethics at the heart of our strategy, we strive to lead the industry forward and to develop innovative ways to look after the interests of all our major stakeholders. In the short term, we hope to become the leading housing lifestyle service brand in the Chinese-speaking world; and to work toward the shared growth of all humanity in the long run.

Founder, Sinyi Group

Message From The Chairman

The chairman executes important resolutions of the board of directors and leads the managers to make important company decisions.
Since the establishment of Sinyi Realty, our overall business has gradually evolved from housing brokerage to a complete real estate value chain service, making branches a good resource for the community, meeting the needs of community residents in various aspects of living, coupled with the Group‘s vertically integrated operational advantages as a one-stop real estate service, helping Sinyi Realty achieve good performance in 2019.

We will steadily advance toward our vision, and strive to exert influence with the core values of Sinyi Realty, “Trustfulness, Righteousness, and Ethics,” create business opportunities and competitive advantages, build a positive environment for symbiosis and prosperity with all stakeholders, and achieve sustainable development through value creation.
LONG-TERM STRATEGIES

Sinyi’s Development Principles and Management Controls in ESG Dimensions

Sinyi Realty’s development principles for environmental, social, and governance aspects are follow the "Sinyi Sustainability Principles" set by the Total Ethical Management Committee (TEM Committee) as our long-term strategic goals.

The major decisions of Sinyi Realty are all based on the development of the "Sinyi Sustainability Principles", continuous innovation in accordance with strategic objectives, review of business performance and important strategic issues, and identification of possible impacts and risks for integration into the core business. Starting from caring for stakeholders, between commercial profit and social value, we seek new business opportunities, reconcile the rights and interests of various stakeholders, and establish future sustainable development goals.

MEDIUM-TERM STRATEGIES

Sinyi’s Future Goals and Its Agenda for Improvement

Since the adoption of 17 Sustainable Development Goals (SDGs) by the United Nations, Sinyi Realty has actively responded to SDGs as the basis for our sustainable development goals; understand the environment that companies may face in the future, think about the actions that can be taken, and then implement the commitment of global citizens. We define the goals for 2030 as follows:

  • Governance: Through the implementation of transparent, integrity-based corporate governance, we will become the leading brand in the residential lifestyle services in the Chinese-speaking world.
  • Employees: Providing a diverse environment to ensure our employees enjoy job security and professional growth. In 2030, increase the percentage of female management to 20%; with an average of 50 hours of education and training for our employees.
  • Customers: Continuous pursuit of ethical innovation, achieving 92% customer satisfaction rate by 2030.
  • Society: Create a happier Taiwan and achieve a cumulative coverage rate of 100% for Community Capacity Building Project proposals by 2030.
  • Environment: Letting green thinking take root, and achieving the 2030 goals, that is, a 35% reduction in carbon emissions per real estate transaction in 2030, a 25% reduction in carbon emissions per person(category 1+2), and a 30% reduction in per capita water consumption (Base year: 2017).
  • Supply Chain: Promote sustainable supply chains and reach key suppliers inspection rate of 95% by 2030.
SHORT-TERM STRATEGIES

Quantitative and Qualitative Goals Established for 2020

Sinyi Realty is approaching its 40th anniversary in 2021. Sinyi Realty will continue to uphold the principle of putting righteousness before profits, and the people-oriented spirit, seeking to upgrade our service quality, deepen our impact on social care, helping to lay the foundations for the boom of next 40 years of our company. We hope that we can achieve our goals of six sustainability principles in 2020:

  • Governance: Maintain top 5% of TWSE Corporate Governance Evaluations.
  • Employees: Listen to the needs of workers and expand the application of flexible benefits. We hope that employee satisfaction will reach 4.5 points or more in 2020, and cultivate and retain talent at Sinyi.
  • Customers: Deepen the scope of community services to meet the various residential needs of community residents, and achieve a 90% full score of customer satisfaction in 2020.
  • Society: Promote a diverse and flexible community volunteer service, complete 13,000 hours of volunteer activity, and continue to enrich a community-based modular knowledge base in the community to expand influence and enhance communication between different ethnic groups.
  • Environment: Strengthen carbon emissions management and reduction to achieve the goal of reducing the annual service carbon footprint by 1% and the per capita carbon emissions (category 1+2) by 1%.
  • Supply Chain: Improve the inspection rate of key suppliers by 90%, and promote “Gung Ho” with our suppliers.

It is hoped that Sinyi Realty can move forward steadily, move towards a long-term vision, and jointly pursue a sustainable future.

Chairman, Sinyi Realty

Message From The General Manager

The general manager is responsible for formulating various business plans and coordinating and integrating between departments according to market conditions and competition.
Implementing CSR is essentially a sound corporate physique, and the ability to respond to risks will naturally be better, which will help build corporate immunity.

Affected by the COVID-19 outbreak since the end of 2019, the market is facing external challenges. Stepping into the 5G generation brings new opportunities for digital transformation and optimizing the service experience, accelerating the development of online services. Under the steady support of rigid demand for self-use residential house, it is expected that the trend of slow recovery will resume after the pandemic.

Overall Environment and Organizational Operations

The Impact of COVID-19 on Sinyi Realty

Continuing the recovery trend of the housing market in 2018, the number of building transfers in Taiwan rose to 300,000 in 2019 with an annual growth of about 8%, a new high in the past five years, reflecting the overall housing market's prosperity maintained on a moderate recovery track. The housing market policy continues in its original direction, focusing on the adjustment of the supply structure, including promoting urban renewal and the reconstruction of the old, social housing, rental subsidies, and improving the rental industry chain, etc., with a view to improving the quality and safety of housing and neighborhoods. Neutral housing policies do not directly affect price and volume performance, and transactions continue to return to fundamentals.

However, the spread of the COVID-19 hit hard on global economic and trade activities from the end of 2019. Even Taiwan, which has been relatively successful in disease prevention, is still affected to a certain extent. This will add a lot of uncertainty to the pace of market recovery in 2020, and market transactions in the short term have already been impacted. Despite external factors, due to the stable rigid demand for self-use residential house , supplemented by conditions such as low interest rates, ample funds, and continued homecoming trend of Taiwanese firms, it is expected that after the pandemic, it will gradually return to its original moderate recovery of stable prices.

Prioritizing the Digital Customer Experience

Since the establishment of Sinyi Realty, we have specialized in the direct chain stores system to expand, and to continue to develop innovative services, while also transforming its service process by engaging in customer-driven approaches in order to provide a caring and satisfactory service experience. The “residential lifestyle” related to “home” has more imagination spaces. Our service scope can also be extended to renovation, moving, cleaning, and the like to meet the needs of more customers. In 2019, we expanded the transaction protection network, not only pioneered the “Protection against Pest-caused Timber Decay,“ but also cooperated with other industries to jointly launch “Safe Rental Guarantee Project for Commercial Real Estate,” offering more comprehensive and complete protections. Faced with the impact of the COVID-19, every employee of Sinyi Realty must comply with disease-prevention guidelines of performing facilities disinfection, washing hands often, and wearing masks. All branches actively provided personal protective equipment to the community, and advocated for correct understandings of disease prevention. Sinyi Living also launched a professional disinfection service to protect the health of community residents. Additionally, we also made adjustments to our methods of customer service. In using the O2O service model and optimizing the remote customer reception system and online house-viewing system, we are increasing the number of online services and improving their quality.

The 5G generation brings faster network transmission and cloud computing performance, and the pandemic has fueled the changes. Consumer buying habits, home service tools and processes, data analysis and marketing methods have all changed. More digital tools and emerging technologies have been added. In the face of the new digital wave, Sinyi Realty continues to optimize the friendliness and practicality of mobile interfaces and tools, accelerate the use of integrated technology, and enhance the consumer service experience in the transaction process.

However, even if customers are brought in through digital channels, due to the product characteristics of real estate, they will eventually need to enter the in-person service process. Providing consumers with a secure and safe transaction process is still an important service aspect of the housing industry. To complete a housing transaction, staff attitude, expertise, and market experience still play an important and critical role. Therefore, the continuous recruitment of new generations of young people into the housing brokerage industry, and through comprehensive education and training to cultivate service personnel with correct concepts, attitudes and professionalism, is still the foundation of the housing industry's long-term growth.

General Manager, Sinyi Realty

CSR Summary Report

Sinyi Realty

Building Better Residential Lives

Corporate Sustainability Report 2019

This report shows Sinyi Realty's sustainability strategy and our achievement in 2019.

Message from the Management

Message From The Founder

By upholding Sinyi’s philosophy of “People first” and the business goal of providing a world-class service while fulfilling corporate social responsibility (CSR), Sinyi Realty has aimed to achieve the ultimate goal of coexistence and co-prosperity with society.

MORE 
Founder, Sinyi Group

Message From The Chairman

Sinyi Realty and its subsidiary companies view sustainable development as their responsibility and strive to enhance their internal management and governance abilities. We actively serve the community and meet the needs of residents, making the community and residents better.

MORE 
Chairman, Sinyi Realty

Message From The General Manager

We firmly believe that Sinyi has walked on the right path over 40 years. With the spirit of “end for perfection”, we will keep up with innovation, digitalization, and strive to fulfill the aspirations of better life for all.

MORE 
General Manager, Sinyi Realty

About Sinyi Realty

Sinyi Realty primarily provide real estate sales and rental agency services.

Since establishment, we have been functioning in a fully direct selling system with steady expansion, and becoming a leading brand as a listed real estate corporation in Taiwan Stock Exchange.

We moving forward steadily from the real estate brokerage business, and taking the strategy of vertically structured into different business units that encompass the primary business of real estate.

Core Philosophy

The company founder, Mr. Chun-Chi Chou has decided on three core values for the business, drawn from Confucian thought: “trustfulness, righteousness, and ethics” as the core philosophy.

Sinyi Sustainability Principles

The Sinyi Group adheres to the "people-oriented" philosophy and follows the Sinyi Sustainability Principles to meet the needs of all aspects of residential lifestyle services, taking into account the rights and interests of all stakeholders, and we hope to realize our ultimate vision of a harmonious symbiosis with the entire society.

About Sinyi RealtyPDF
  1. Corporate Governance = What Should be Done
  2. Putting People First: Employees Are Partners, Not Assets
  3. Where There Is Sinyi, There Is Happiness
  4. Sinyi People → Sinyi Company → Sinyi Society
  5. Pioneering Environmental Awareness in the Service Industry
  6. Building Sustainable and Ethical Supply Chains

Annual Progress Highlights

Corporate GovernancePDF

Optimizing Corporate Governance Practices

For several years, we have had independent directors account for over half the Board, a level that has rarely been seen in the industry.

In 2019, we hired our first female independent director in order to strengthen diversity of independent directors, strengthen professional knowledge, and improve resolution quality of the Board of Directors. This helped us fill more than a quarter of our board with female directors, keeping pace with the international trend of gender equity.

 Board of Directors

Top 5% of the Corporate Governance Evaluation

We receive the highest recognition in the Taiwan Stock Exchange’s corporate governance evaluations for six consecutive years, where we rank among the top 5% of listed companies in Taiwan (only 12 companies have had this honor).

Sinyi Realty insists on transparent and honest management, we uphold “doing what should be done (righteousness), and keeping our word (trustfulness)”.

 Evaluation Results

Implementing Transparent Integrity and Compliance

We optimize the risk management system, conduct a comprehensive assessment of business processes, and implement integrity management.

Due to the diversification and globalization of Sinyi's operations, the scope of related business has increased. In order to enable each unit to comply with its business operations and reduce legal risk, the “Sinyi Group Compliance Principles” was formulated at the end of 2019 and implemented the following year. Additionally, the new Compliance Office was established to integrate the planning, management and implementation of our legal compliance system.

 Risk Management

Latest Financial Information

We regularly publish the latest financial information on Sinyi Investor Relations website.

In 2019, Sinyi Realty achieved Individual Operating Revenue of NT$9.476 billion, with an Individual Operating Gain of NT$1.725 billion and continued to make a profit.

 Sinyi Investor Relations website
Caring for EmployeesPDF

Talent Recruitment and Cultivation

To help graduates gain professional knowledge while also expanding the pool of potential talent, we provide internship and scholarship for cultivating the talent. Moreover, Sinyi provides the second highest salary for new hires among listed companies for giving a new standard in real estate industry.

Recruiting and Nurturing

Friendly Workplace

By creating a systematic workplace with software and hardware upgrades, Sinyi also conducts technology-assisted health management methods, we plan and construct a complete system to create a sound workplace and care for the physical and mental health of all workers.

 Occupational Health and Safety

Flexible Benefits- Sinfu Coin

Sinfu Coin, a policy formed by collecting opinions from employees, is a system that allows employees to choose the welfare items they need. The projects given are also becoming more individual and diversified due to differences in personal needs. We would achieve the purpose of enhancing satisfaction with the organization from employees.

 Sinfu Coin
Customer CarePDF

Customer Satisfaction Rate

Sinyi upholds the belief in leading the industry, and continues to explore customer needs. We utilized digital tools for hoping to enable customers to fulfill their property dreams more accurately. We got full marks in a proportion 88.88% from customers in 2019.

 Sustainable Performance

Protection Against Pest-caused Timber Decay

The current laws do not clearly set related regulations for pest-caused timber decay. In order to protect customers’ right, we launched a exclusive service for protecting customers’ rights.

 Innovation Service

Spirits of Community Service

Community service is a warm and recognizable medium for Sinyi. We have developed community service in the spirit of prioritizing and benefiting. So far, we have launched various projects corresponding to SDGs, and continue to care about the needs of the community in order to build a better support network.

 Community Service
Environmental ProtectionPDF

Response to Climate Change

In recent years, climate change has turned into a severe climate crisis worldwide.

For implementing climate change risk management and response and enhancing our climate resilience in face with the challenges and impacts of “Climate Emergency”, Sinyi Realty has established natural a disaster response mechanism, proposes sustainability principles and strategies, to implement relevant action plans.

 Climate Change Risks and Opportunities

Improve Management Systems

Sinyi has continued to carry out ISO 14001 and ISO 50001, implemented green procurement company-wide and replaced new green equipment.

 Env. & Energy Management

Deepen Low Carbon Services

Sinyi optimizes our carbon emissions reduction projects to improve service efficiency.

In 2019, Sinyi has reduced carbon emissions by 27.94%, thus achieving our 2025 goals, namely “achieving a 10% reduction in service carbon footprint by 2025” (Base year: 2017). Besides, we also have 45% reduction compared with carbon footprint baseline. Thereby, we apply for extension of carbon Footprint Label and Carbon Reduction Label in 2020.

 Carbon Footprint

Carbon Neutrality Project

Sinyi used “Gold Standard Offset Credits from InfraVest Changbin and Taichung Bundled Wind Farms Project” to offset whatever carbon emissions we could not reduce, and passed the third-party PAS 2060 verification, we announced our successful achievement of 2020 carbon neutrality declaration.

 Carbon Neutrality
Supply Chain ManagementPDF

Sustainable Supply Chain Management

By expanding Sinyi Realty’s business philosophy of excellence, and supplemented by the power of procurement, we hope to bring positive influence to our suppliers.

There were 257 key suppliers (including new and existing) in 2019, and the inspection rate reached 90.3%. With the Sustainability Terms signed and on-site visits to the risky suppliers, we maintained the inspection passed rate at 100%.

 Performance

Green Procurement

Sinyi Realty promotes environmental protection and energy saving policy at Headquarter and branches throughout Taiwan. Through purchasing or renting environmental friendly products, using green materials, office equipment and appliances, reducing carbon emission, etc., we not only respond to the national’s green living and consumption policy, but also promote the realization of SDG12-- Ensure sustainable consumption and production patterns.

A total of NT$35,140,481 was invested in green procurement in 2019, and we won the award for consecutive 12 years by Taipei city government.

 Gung Ho with suppliers

Gung Ho

We share resources with our suppliers, and to innovate and grow together.

Through mutual consultation and case sharing, we grow with our suppliers. Sinyi Realty’s Home Service Center held a total of four supplier meetings in 2019 with about 400 participants. During the meeting, in addition to strengthening our concept regarding business ethics and environmental sustainability, there were themed lectures – all these to help our suppliers become our most powerful partners.

In 2019, through community interviews, we discovered the issues that people care about in their daily lives. Under the concept of shared environmental sustainability, combined with the supplier's professionalism, the events we held were very popular, topics such as cost-effective decoration, home cleaning, and fight mosquitos.

 Gung Ho with suppliers

Downloads

Download the full sustainability report 2019 or select individual chapters, and other related reports based on your needs.

Download the PDF reportSinyi Realty Corporate Sustainability Report 2019

Sustainability Reports

Chapters

Other Reports

If you have any comments or suggestions on our report, please feel free to contact us.

Contact Us